Websites
All Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ websites must:
- Use the Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ official web banner.
- Include the name of the unit prominently near the top of the page.
- Provide contact information for the unit, including address, phone and email.
- Include required language in the website's footer:
- UA notice of nondiscrimination:
The Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ is an affirmative action/equal opportunity employer, educational institution and provider and prohibits illegal discrimination against any individual: Learn more about UA's . -
UA notice of web accessibility:
UA is committed to providing accessible websites. Learn more about UA’s .
- UA notice of nondiscrimination:
- Meet a minimum of accessibility compliance.
- You can scan your website for errors using a variety of .
- Review UA's .
- Content hosted on third-party resources/portals, as well as non-HTML content published on our website such as videos, forms, documents and should also be accessible.
- Have internal written protocols for maintenance and ensuring accessibility standards are
met. Internal protocols should include:
- Designated individual (admin) responsible for the account.
- How to access the website or social media platform if the designated individual is not available.
- Schedule for updating contact and log-in information.
- Schedule for accessibility checks (weekly, monthly, quarterly).
- Process for remediating inaccessible items.
- Tool(s) used for accessibility assessment (Modern Campus CMS Page Check, WAVE, etc.).
- Protocol must be shared with University Relations at uaf-web@alaska.edu.
The UA Office of Information Technology uses at Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ and UA Statewide as the official web content management system. Modern Campus CMS templates feature more design flexibility, additional components, and have mobile-friendly responsive design.
Hosting, support, basic website creation and editor administration for Modern Campus CMS websites is managed by , free of charge to Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ departments. Additionally, Modern Campus CMS website templates meet most the Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ website requirements by default, and are automatically included in UA's Google Custom Search Engine located in the official web banner above. Developing a Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ website on a non-OIT-supported server or platform is not advised.
The official Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ web banner (as seen at the top of this page) is required on all official Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ department or program websites. Use of the Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ banner is reserved for official Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ department and program websites and may not be used on unaffiliated sites.
If there is a question about whether or not your site qualifies to use the official web banner, or if you need assistance applying the banner to a website not hosted on Modern Campus CMS, contact a University Relations web developer at uaf.web@alaska.edu or 907-474-6281.
​If the platform allows, the official Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ web banner should be a Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ blue bar at the top of the page and contain the horizontal, transparent Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ logo with white text. At a minimum, a Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ logo should be included in the upper-left corner of the website. If the platform allows, the Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ logo should be linked to the Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ home page at https://uaf.edu/.
If you are developing a Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ website on the , follow the instructions below to apply the Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ brand your website.
- Hover over the top of your New Google Sites website and click "Add logo".
- Upload the horizontal Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ logo or your unit's horizontal Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ unit signature. If your unit does not have a unit signature, you can request one from uaf-logo@alaska.edu.
- Hover over the bottom of your New Google Sites website and click "Add Footer".
- From the Insert>Layouts pane on the right, select desired text and image layout and drag it to the footer.
- Add required language to the site footer:
- UA notice of nondiscrimination:
The Ïã¸ÛÁùºÏ²Ê¿ª½±Ö±²¥ is an AA/EO employer and educational institution and prohibits illegal discrimination against any individual: Learn more about UA's . -
UA notice of web accessibility:
UA is committed to providing accessible websites. Learn more about UA’s .
- UA notice of nondiscrimination:
- Page title, headings and subheadings
- Concise (50-60 characters max with spaces)
- Contains keyword(s)
- Avoid acronyms
- Meta description
- Concise (130 characters max with spaces)
- Contains keyword(s)
- Avoid acronyms
- Active voice
- Page body content
- Break up text with headings and subheadings (see above)
- Contains keyword(s)
- Plain language
- Active voice
- Short paragraphs
- Short sentences
- Bulleted lists
- Optimize text with free tools for grammar, spelling, readability.
- Links
- Avoid link text such as "here", "click here", or web addresses.
- Bad examples that are not compliant with or not search engine friendly:
- Register for our event here.
- Click here to register for our event.
- For more information, visit www.uaf.edu/example.
- Good examples:
- Register for our event.
- Visit the example website for more information.
- Images
- Headings: 1920x720 pixels recommended
- Body: 600x400 pixels recommended
- Strive for consistent image size/crop on all images
- Strive for a file size under 150kb
- Faster page load is better for Search Engine Optimization, mobile/rural/international/limited-bandwidth users
- File names should be descriptive, use dashes instead of spaces, and avoid special characters for better Search Engine Optimization.
- Image descriptions (alt tags) should be meaningful/concise (130 characters max with spaces) to meet accessibility requirement
- Images MAY NOT be used as a substitute for written webpage content.
- PDFs and Word documents
- Indicate in link that users will be downloading a document: "Application form (PDF)"
- PDF/Word documents should be accessible before posting
- PDF/Word forms SHOULD also have a Google or DocuSign version.
- PDF/Word documents MAY NOT be used as a substitute for written webpage content.
- Video/audio
- Video must have captions
- Audio must have transcriptions